The Intimissimi Bra Twist

The Bra Twist is a film campaign that presents the wide range of Intimissimi bras for every woman on any occasion. With the help of Sarah Jessica Parker and an iconic Italian song, we turned the ritual of putting on a bra into a dance with 4 simple steps that every women can do her own way.

Along with the campaign we developed an AR experience that allowed shoppers to have Sarah Jessica Parker as a personal shopper and to teach you the moves to the Bra Twist.

It’s all about fun, from dancing to memes to the way we shop - so join the dance and do the Bra Twist!

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Bra Twist Campaign

The routine of putting on a bra turns into a dance in the new Intimissimi campaign conducted by Sarah Jessica Parker. 

Accompanied by the iconic italian song “Guarda come dondolo”, the #BraTwist is a celebration of an intimate ritual, where every step of putting on a bra becomes a dance move that can be performed by anyone in their own unique way.

AR Experience

We created a fun AR experience so anybody can do the bra twist with Sarah Jessica Parker and shop looks from the campaign. Lingerie-lovers can mix and match from a selection of 40 bras to explore a range of different looks and body types. AR makes it possible to see the product in motion and from multiple angles.

The AR #BraTwist experience links directly to the Intimissimi online store for more information and to purchase. 

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