Redefine The Limits

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Redefine the Limits through this interactive experience. Narrated by renowned experts, the five-part experience takes you on a journey around the world, discovering how people collaborate through Canon products to push creative boundaries.


Production Creative




CES 2021



Awards & Features

Finely Crafted is an interactive microsite allowing sneaker & whiskey fans to soar around the Shoe Surgeon's studio to discover behind the scenes content of the Jack Daniel's collaboration collection. Explore all of the hotspots to fill up the Jack Daniel’s honey bee hive and receive the exclusive sneaker as a 3d instagram filter.

We recreated The Shoe Surgeon’s new studio in 3D based on photogrammetry and lidar scans of the physical environment. Tracking the user’s location in the virtual space we projected ASMR sounds associated to the objects in that space.