Enter The Multiverse

Rethinking the way we design the work environment, the Multiverse is an interactive, phygital experience connecting everyone who walks through 72andSunny's doors.


Creative Resident



72andSunny Amsterdam



Multiverse_CaseStudy_v8 (3) (0-00-33-18)

Finely Crafted is an interactive microsite allowing sneaker & whiskey fans to soar around the Shoe Surgeon's studio to discover behind the scenes content of the Jack Daniel's collaboration collection. Explore all of the hotspots to fill up the Jack Daniel’s honey bee hive and receive the exclusive sneaker as a 3d instagram filter.

We recreated The Shoe Surgeon’s new studio in 3D based on photogrammetry and lidar scans of the physical environment. Tracking the user’s location in the virtual space we projected ASMR sounds associated to the objects in that space.