Finely Crafted

Check out the site at www.finely-crafted.com

Finely Crafted is an immersive 3D tour of The Shoe Surgeon’s LA studio. Explore the studio floor to see how the new Shoe Surgeon x Jack Daniel’s custom sneaker came to life. Finely Crafted is an immersive 3D tour of The Shoe Surgeon’s LA studio. Explore the studio floor to see how the new Shoe Surgeon x Jack Daniel’s custom sneaker came to life. Finely Crafted is an immersive 3D tour of The Shoe Surgeon’s LA studio. Explore the studio floor to see how the new Shoe Surgeon x Jack Daniel’s custom sneaker came to life.

Role

Lead Production Creative

MediaMonks

Client

The Shoe Surgeon

Jack Daniel's

Year

2021

Awards & Features

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Finely Crafted is an interactive microsite allowing sneaker & whiskey fans to soar around the Shoe Surgeon's studio to discover behind the scenes content of the Jack Daniel's collaboration collection. Explore all of the hotspots to fill up the Jack Daniel’s honey bee hive and receive the exclusive sneaker as a 3d instagram filter.

We recreated The Shoe Surgeon’s new studio in 3D based on photogrammetry and lidar scans of the physical environment. Tracking the user’s location in the virtual space we projected ASMR sounds associated to the objects in that space.

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