Jack & Jones x Fortnite

Young gamers are a neglected target market by the fashion industry even though they proved to be conscious and loyal consumers. Jack and Jones is tapping into this market though a collaboration with Fortnite. Each item from the limited edition collection exists both IRL and digitally for gameplay. The collection go along with a digital experience swaping out traditional fashion models for actual player's 'skins' set to launch at the 2019 Gamecom Event in Germany. 

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Digital Bundle

For the first time ever, Fortnite players can create their own skins using the Jack & Jones Bundle. The Bundle comes with a virtual collection that can also be purchased to wear IRL.  

This will give Jack & Jones the opportunity to step into the digital fashion market as well as gain brand love from a large and loyal target group.

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The target group is not interested in models or actors, their biggest influencers are other players in the games they love.



The Fortnite collection will be featured on Jack & Jones' website. Instead of models, the clothing will be featured on skins of players using the J&J Bundle. The content will change in real time, featuring players who rank in the leader board. 

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